endorse a product

endorse a product
гл.
марк. рекомендовать товар, выступать в поддержку товара (подтверждать полезные свойства товара и побуждать потребителей приобрести его; рекомендовать товар могут общественные и специализированные организации; знаменитости, участвующие в рекламе товара; потребители, испытавшие товар)

The American Lung Association does not endorse the product. — Американская легочная ассоциация не выступает в поддержку данного товара.

National Advisory Committee members are not allowed to endorse the product by wearing apparel or displaying promotional items. — Члены Национального консультационного комитета не должны выступать в поддержку товара, напр., носить одежду, рекламирующую товар, или демонстрировать рекламные материалы.

He endorses the product as safe for children. — Он рекомендует данный товар как безопасный для детей.

A famous hockey player is used to endorse the product. — Знаменитый хоккеист привлекается для рекламы товара.

Many celebrities are paid to endorse products. — Многим знаменитостям платят за их слова в поддержку товаров.

See:

Англо-русский экономический словарь.

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Смотреть что такое "endorse a product" в других словарях:

  • endorse — [[t]ɪndɔ͟ː(r)s[/t]] endorses, endorsing, endorsed 1) VERB If you endorse someone or something, you say publicly that you support or approve of them. [V n] I can endorse their opinion wholeheartedly. [V n] ...policies agreed by the Labour Party… …   English dictionary

  • endorse — verb 1) endorse a product Syn: support, back, agree with, approve (of), favor, subscribe to, recommend, champion, stick up for, uphold, affirm, sanction; informal throw one s weight behind, okay See note at …   Thesaurus of popular words

  • product endorsement — / prɒdʌkt ɪnˌdɔ:smənt/, endorsement advertising /ɪn dɔ:smənt ˌædvətaɪzɪŋ/ noun advertising which makes use of famous or qualified people to endorse a product ● Which celebrities have agreed to contribute to our endorsement advertising? ● Product… …   Marketing dictionary in english

  • Product liability — is the area of law in which manufacturers, distributors, suppliers, retailers, and others who make products available to the public are held responsible for the injuries those products cause. Product liability in the United StatesIn the United… …   Wikipedia

  • endorse — [en dôrs′, indôrs′] vt. endorsed, endorsing [altered (after L) < ME endosen < OFr endosser < ML indorsare < L in, on, upon + dorsum, the back] 1. to write on the back of (a document); specif., a) to sign (one s name) as payee on the… …   English World dictionary

  • endorse — in its modern marketing meaning ‘to give one s approval to (a product)’ was labelled by the Concise Oxford Dictionary in 1914 as ‘vulgar in advertisements’. Its original meaning is ‘to write on the back of (a document)’, from Latin dorsum ‘back’ …   Modern English usage

  • endorse — Transferring asset ownership by signing the back of the asset s certificate. Bloomberg Financial Dictionary * * * endorse en‧dorse [ɪnˈdɔːs ǁ ˈdɔːrs] also indorse verb [transitive] 1. LAW …   Financial and business terms

  • endorse — 01. You need to [endorse] this check before you can cash it. 02. Michael Jackson used to [endorse] Pepsi in a number of advertisements. 03. The policies [endorsed] by this party seem to be quite unpopular with the general public. 04. There are a… …   Grammatical examples in English

  • endorse — verb ADVERB ▪ enthusiastically, heartily, strongly, warmly, wholeheartedly ▪ entirely, fully ▪ overwhelmingly, unani …   Collocations dictionary

  • product — noun 1 sth that is made or formed ADJECTIVE ▪ good, right ▪ We have a good product, but it needs to be marketed better. ▪ the right product in the right place at the right time ▪ innovative …   Collocations dictionary

  • endorse — also indorse transitive verb ( dorsed; dorsing) Etymology: alteration of obsolete endoss, from Middle English endosen, from Anglo French endosser, to put on, don, write on the back of, from en + dos back, from Latin dorsum Date: 1581 1. a. to… …   New Collegiate Dictionary


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